Identify the target audience and key demographics.
Outline specific goals, such as client acquisition, brand awareness, or service promotion.
Lead Selection
Days 3-5
Research and shortlist relevant businesses that may need your catering services.
Evaluate each lead’s financials, company size, etc.
Create a curated list of potential leads for email outreach.
Outreach
Days 9 - Ongoing
Set up email automations.
Draft email copy and funnel.
Provide clients with responses as they come in.
Schedule ongoing performance meetings.
Performance Monitoring
Days 9 - Ongoing
Implement tracking tools and analytics to monitor campaign progress.
Regularly evaluate email performance against set KPIs.
Make data-driven adjustments to optimize cold email campaigns.
BENEFITS & RESULTS
Expanded Customer Base: Attract new B2B clients to your catering business or restaurant,
ensuring a steady income regardless of seasonal fluctuations.
Enhanced Brand Visibility: Increase your brand's exposure within the B2B sector, ensuring
that your catering services or restaurant are top-of-mind for potential clients.
Improved Lead Generation: Generate a steady stream of qualified leads and potential
business partners, leading to increased bookings and revenue for your establishment.
Cost-Efficiency: Save on marketing expenses by targeting a niche audience effectively and
refining your campaigns based on actionable data insights.
Higher ROI: Achieve a strong return on investment by closely monitoring campaign
performance and adjusting strategies to maximize profitability.
Competitive Edge: Stand out from competitors in the catering and restaurant industry by
leveraging cold email marketing to effectively reach and engage with potential B2B
customers.
Long-term Success: Establish a sustainable and scalable cold email marketing strategy to
ensure continuous growth and success for your catering business or restaurant.
With over 11 years of experience in the dynamic world of
marketing, I've had the privilege of helping brands thrive in
both B2B and B2C realms. From securing multi-million
dollar contracts to leading digital marketing initiatives for
renowned names like Henkel, Alba Botanica, Schwarzkopf
Professional, and göt2b, I've cultivated a deep passion for
driving results and building strong client relationships.
My journey has been marked by a relentless dedication to
understanding the nuances of influencer marketing and
crafting strategies that resonate authentically with diverse
audiences. Additionally, I've played a pivotal role in the
growth of dozens of restaurants and catering companies,
leveraging my expertise to help them expand their
businesses and attract new customers.